Growing your landscaping business is no simple task but succeeding at doing so can land you more clients than you can handle while building the equity value of your company. The key to achieving growth is to market your landscaping business in the places where your clients go to get information. In general, landscaping clients tend to have higher levels of income and education. Digital channels are especially effective in the landscaping industry because they present high-quality information in the places where informed audiences find service providers.

1. Build a Better Website

When you market your business online, your website will function as the starting point for your future success. In order to achieve prominent visibility on search engines, you will need to have a website that meets current on-page SEO standards. From a usability standpoint, the general layout and design of your website is also crucial.

You should strive to make a website that presents the likeness of your business that is used in other marketing materials, such as flyers, logos, or brochures. When people can easily recognize your brand across several channels, they will be more likely to purchase from your company in the future.

Finally, be sure to use calls to action throughout your website. For instance, if you have a “Quote Request” page, the call to action should encourage the reader to contact you for a free quote. Just make sure that your phone number is easily visible so that readers who want to contact you can do so immediately.

2. Be Proactive With Gathering Reviews

Good online reviews are the cornerstone of success in today’s world where landscaping clients are finding providers almost exclusively through digital channels. Businesses often neglect to encourage their customers to leave reviews until they finally get a bad review. Once the bad review has been posted and the business owner discovers that it cannot be removed, they will frantically try to take action.

Unfortunately, recovering from a bad review can be very difficult when you have very few positive reviews. To protect your business against the possibility of negative reviews, be sure to ask your satisfied customers to leave a review. Most people never even think about reviewing a business, but they will often do so if they are truly satisfied with your service.

If you ask customers for reviews, be sure to request that they use either Google or Facebook. Yelp can penalize businesses that ask for reviews. Additionally, Google and Facebook even let you send a direct link to your customers when you request a review.

3. Take High-Quality Photos of Your Work

High-quality photos are easy to find in an era where every serious business owner carries a smartphone in his pocket. When you complete a job, be sure to take photos of your work that you can share with the world. Potential customers who see real samples of your work on your website will trust you more, and you may give them ideas for additional jobs that you could do to improve their backyard.

For example, if you install a drought tolerant landscape for a client, take a few high-quality pictures before and after the job so that you can demonstrate the difference that you have made. You could share your photos on social media or even use them on your website to replace stock images. As long as you are actually doing business in the field, there is simply no reason to use expensive stock images when you can capture better shots on your own.

4. Share Photos of Your Work on Social Media

When you share work samples on social media, it is important to do so in the right way. You will want to use a consistent format so that your followers know what to expect. If you make posts containing unimportant or irrelevant information, some people will end up tuning you out or unfollowing your business altogether. Instead, keep your social media profiles alive and interesting by posting daily updates on the work that you are doing.

5. Offer a How-to Guide to Attract Email Subscribers

One of the most effective ways to grow your business is to create a how-to guide that you can use to attract new clients. As long as the guide contains good information, people who read it may eventually reach out to you for assistance. Moreover, people who read the guide will respect your expertise more because they will know that you have researched your field extensively.

In addition to looking great, a how-to guide can also function as a long-term investment. To get as much value out of your book as possible, advertise it on your website as a free giveaway. In order to receive the book, clients will have to give you their email address to have a free copy sent to their inbox. Once you get the client’s email address, you can use it to send them helpful tips that will serve to remind them about your services. When your landscaping company is at the top of a client’s mind, you can be sure that you will be the first provider they call when they need help.

Bonus Tip: How to Filter Out Low-Paying Clients

To avoid clients who only want help with odd jobs or who have limited budgets, modify the quote form on your website to ask clients to state their budget. Many of the worst clients can be filtered out by simply making “$1,000 to $2,000” the most inexpensive option on your dropdown.

 

If you’d like to learn more about our lead generation and digital management services for professional landscapers, fill out the short form on this page.

About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.

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