how to increase landscaping fees

Want To Increase Your Landscaping Fees? Increase Your Perceived Value

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Over the years, I’ve found that landscaping companies face an issue with setting fees for their services. You want to make as much money as possible, but it’s hard to set prices that allow you to do this. Why? It all comes down to competition.

There are tons of small businesses or individuals that offer outrageously low fees. This makes it hard for you to increase yours as you’ll likely be undercut by everyone else.

Having said that, it’s not impossible. I believe the secret to boosting your fees is increasing your perceived value. How? Let me explain…

What is your perceived value?

Basically, this is how prospects see your business. Whenever you get a prospect looking at your quotes, they match the quoted price to your company. They look at what you offer and wonder if it’s a good value for their money or not. By increasing your perceived value, you allow prospects to believe your services are worth your fees.

With this, you can gain valued customers and increase your prices. People are willing to pay a bit more if they have confidence that you’ll provide a better service than most. 

So, how do you increase your perceived value? As an expert in digital marketing for landscapers, I know that your website is the key. This is where everyone gets information on your business. This gives you the opportunity to increase your perceived value.

Here are a few key things to consider in improving your company’s perceived value: 

Explain Your Landscaping Services

The biggest mistake you can make is not explaining your service. If someone comes to me for marketing advice, I explain what I’ll do for them, how my process works, then provide them a customized quote. I don’t just say “Okay, just give me x amount.” Why? Because my clients would have no idea what they’re paying for.

The same applies to your landscaping business; explain what you do for your customers and how you do it. List your services on your website, along with all the benefits you provide. Be sure to focus on any unique aspects of your landscaping service that sets you apart from the rest. For example, perhaps you have a specific lawnmower that offers more accurate cuts and less risk of damaging the grass.

Describing your service instantly adds value as people now know what they’re paying for. Instead of your fees seeming too costly, they could now seem an excellent value for their money!

Display Examples of Previous Landscape Projects

Images/videos are a fundamental element of landscaping web design. With a business like this, you need to provide visual examples of your work. It’s the easiest way to show off your service and increase your perceived value to any potential clients.

As an example, a before/after picture of a lawn that you cut will show the difference you made. If you’re feeling really creative, then film a video of you performing a particular service. It shows your process, so leads are aware of what they’re paying for.

(watch the very first video I created to help inspire Landscapers to market their services with video) Don’t laugh.

Imagine a rival company offers the same service as you, but you’ve given a visual example. A lead is more likely to choose your service, even if your fee is higher. Why? Because they have more confidence in your company. They can see what you’re capable of, adding value to your business.

Focus on Specific Landscaping Customers

As a landscaping company, you’ll have so many different customers. You might have commercial clients with vast areas and residential ones with tiny back gardens. Therefore, the services you provide may differ – as will the way you provide them.

What I’m trying to say is that different clients will deem certain things as valuable. So, make sure that you keep this in mind when describing specific services. Commercial clients may be more concerned with speed than residential ones. When you run a business, you need jobs to be done quickly and efficiently. So, ensure that’s the focus of your commercial services when you explain the process.

Essentially, you want to make all of your customers feel like they’re getting incredible value for their money. You’ll have to conduct market research to ensure you hit all your customer’s main pain points. Figure out the pain points of each service, then focus on showing how you solve them.

Improve Your Search Ranking

One final thing to touch on is your search ranking. I deal with this a lot when carrying out digital marketing for landscapers. I’m not going to get too technical, but you need a good search engine presence. The higher up you are, the more valuable your business is perceived. Why? Because we associate the top ranking spots with the top companies. 

So, if your website is one of the top results, then you’re instantly viewed positively. From this alone, people might be willing to pay higher fees as they trust you more. You’re perceived as an authoritative source in the industry, which boosts your value.

Of course, improving your search ranking can get very technical indeed. Don’t worry, that’s why I’m here. Leave all of this to me, and we can work together to improve your website and boost the perception of your company.

Focus on Increasing Value to Increase Your Fees!

So, the moral of the story is that you need to increase your value to increase your landscaping fees. Essentially, you have to provide people with reasons to pay the extra price for your services. Show them what they’ll get out of it! Explain how your process works, so they see what separates you from the rest. Display examples of your work, so they have visual evidence of your talents.

Consumers do like to pay as little as possible for landscaping. However, they will be willing to pay a bit extra if they know they’re getting the best value for their money. Increasing your prices for the sake of it just won’t help you earn more profits – it’s all about value. 

If you really want to supercharge your landscaping business and generate more leads, then I can help. My agency offers digital marketing services for landscapers, along with bespoke landscaping website design. Get in touch with me today, and we can discuss how I can help your business!

About the author;

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Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


business challenges for landscapers

The 3 Biggest Challenges Every Landscaper Faces When Growing Their Business

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When I talk to a successful landscaper, I’m always interested in the issues they faced while growing a local landscaping business. There’s no better way for me to improve our offerings at Leadscape than to craft digital marketing solutions that directly address our customers’ most pressing pain points. Over the years, my conversations with retired and active landscape professionals always reveal some common hurdles that every landscaper faces when they tackle the issue of sustained business growth.

Here are three top challenges to growth for landscape business owners and strategies that can help them overcome those obstacles.

#1 Attracting the Right Employees for Your Business

As a long-time landscape enthusiast, I get a kick out of hearing natural healers rave about the benefits of things like dandelion root and plantain leaves. Evidently, one man’s weed is another man’s meal. The same is true for employees. A person who is a star performer at one landscaping business may not do as well at another company. A major reason for this difference in employee motivation and behavior is company culture.

While a landscaper may initially join a company to pay his or her bills, many landscape workers want to grow professionally with a company that shares their personal values. If the company culture and the worker’s values clash, the worker will eventually find employment elsewhere.

Savvy landscape business owners define company core values up front, and they take a top-down approach to promote them. The goal is to create a culture that shows the company’s core values in every aspect of the firm’s operations.

How can a digital marketing agency help with attracting the right employees?

A professionally developed website can reflect the quality of the brand and allow landscapers to provide a visual of the company’s style and its core values as well as its mission and vision statements.

A poorly designed or outdated website could give the initial impression to potential employees (not to mention potential clients), that the company itself does not take its own brand seriously.

Properly designed websites give owners an avenue to express the company’s culture to site visitors right away. Employees who are passionate about the way that a company does landscaping will want jobs at that firm, and they’ll tell their friends about the place. Landscape owners who use their company websites in this way quickly build high-performing teams that are needed for business growth.

#2 Increasing Profits

According to a Forbes article, nine out of 10 start-ups fail. Landscape business owners who survive and make profits from their ventures are to be congratulated. These entrepreneurs deliver a service that property owners value, and they know their local markets. However, most landscapers find it difficult to know how and when to expand their operations to increase profits.

Owners who make a nice sum landscaping on their own make less when they increase expenses to grow their operations. It often doesn’t take long before they find themselves working longer hours and taking on more responsibility while making the same amount (or less) of income they did when they were on their own.

So how can a digital marketing agency help landscapers maintain or increase their profits as they scale?

Simple, digital marketing is measurable. With metrics and insights available through digital channels, it’s easy to see if you’re spending $1 to make $10, or vice versa 🙁

Online advertising coupled with high performing landing pages, allow you to target very specific audiences. You can easily track what it’s costing you to acquire a new client allowing you to quickly scale your business.

#3 Feeling Overwhelmed

After doing a wonderful job of getting and keeping loyal clients, some landscape company owners still haven’t reached their personal goals as entrepreneurs. These landscapers labor with workers on site to make sure that every project gets completed according to its specifications. They’re also fully involved with support operations such as negotiating with suppliers, sending out invoices, not to mention marketing and accounting tasks. They feel completely overwhelmed as their customer base expands. To realize long-term success, they must make some changes.

Delegate & Trust – When it comes to producing top quality results for your clients, we must put high standards into practice for every project and trust in our teams to meet those standards. Getting help from high-performing team members and trusting them to meet those standards is a must to make each project shine and reduce your workload.

How can a digital marketing agency help with reducing your workload?

Every business must take a proactive approach with marketing their business. Even if we depend on referrals, we still must have a consistent flow of leads coming into our sales funnel on a consistent basis.

One of the best ways to do this is to use your website for capturing the contact information of those that visit your website. This could be in giving away a free “how-to” guide in exchange for their name and email. But of course, this doesn’t always mean they’ll become a client just because you gave them a useful guide. Now that you have their contact information, you can use marketing automation to educate and nurture those leads until they choose to become clients.

Digital marketing automation tools take customer relationship management to a whole new level. The latest tools allow landscapers to send consistent marketing messages to clients and prospects over different channels with just a few clicks. Marketing automation platforms use artificial intelligence and machine learning technologies to engage customers. By using these platforms, owners automate repetitive tasks and are free to work on more complex activities.

In Conclusion

Landscapers don’t develop successful lawn and garden companies in a vacuum. They need a team of dedicated landscape professionals who share their vision to achieve strategic company goals. It’s very difficult to build a dream team of landscapers, increase profits, and grow smartly without a solid online presence. Leadscape specializes in website development and digital marketing for landscaping companies. Contact our marketing experts today to plan out a custom growth strategy for your landscaping business.

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


landscaper marketing

The #1 Reason Landscapers Go Out of Business

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Many landscaping businesses go out of business every year. If you want to avoid becoming one of these unfortunate statistics, then you need to be aware of one of the biggest mistakes landscapers make – Underbidding Projects.

I’ll explain.

What Causes Us to Underbid?

If your landscaping business is new and you have no projects under your belt to show off, you might feel compelled to underbid projects just to gain some experience and get a few projects in your portfolio. I get it, even as a digital marketer, I had underbid web development projects simply because I didn’t feel I had the experience or expertise to charge top dollar.

The problem was, it took me way too long to start raising my prices and charging what my services were worth. It wasn’t long before I was struggling to make payroll, my lower price didn’t allow for unexpected expenses, I sometimes didn’t have enough money at the end of the month to pay myself, and at times I was just a month away from going out of business.

When we underbid our projects, there is typically just one winner, the client. In business, it must be a win-win situation, for both those we serve and ourselves. Otherwise, it’s just called charity, not that there’s anything wrong with that.

So how do we quickly move away from feeling the need to underbid a project, to charging what we’re worth so we can build a profitable business?

Ask Yourself, Are You a “Me Too” Business?

What is a “me too” business? This is simply a business that offers the same services at competitive rates with no distinguishing benefits over its competitors. If you were in a room filled with other landscaping companies and someone got up and asked, “who here could help me with a landscaping project in my front yard?” Nearly everyone in the room might raise their hand and say, “me too!”.

While it’s ok to take on general projects, you may want to consider focusing your efforts on specializing in one thing. For example, Xeriscapes.com’s tagline is “We offer the designing and installing of colorful xeriscape landscapes and grass/turf landscaping for valley homeowners associations”.

Consider finding one “in-demand” need or one “in-demand” industry (such as HOA’s) in your region that you can become the go-to landscaper for. Your specialty could be as simple as, “weed free lawn specialists in City Name here”. Just find that one thing and build your marketing and advertising efforts around that one thing.

How Specializing Can Allow You to Raise Your Prices

Would you allow your family physician to perform brain surgery on you or one of your family members? Probably not. If you need brain surgery, you’d likely go to a brain surgeon, right?

That example might be a little extreme, but the point is, that the brain surgeon is being paid a lot more money than a general physician. This is because they specialize. And the best clients out there want someone that specializes in the services they are looking for. They are willing to pay top dollar because they know they are getting the best.

Again, you can take on any project your heart desires, but building your brand around one specialty will set you apart from all of the others in your area. You will no longer be a “me too” business and underbidding just for the sake of generating cash flow to make payroll, will be a thing of the past for your business.

Now that you’ve decided what that one thing is, consider the benefits of these individual tactics moving forward.

Elevating Your Web Presence

Every company has a website. Instead, you need a website with great design and a focus on lead generation. Your website needs to be attractive and full of meaningful content with high-quality pictures and testimonials from past clients. Your website should also focus on appealing to search engines. Local search engine optimization allows you to increase your website rankings with search engines. This means that when people search for landscapers in your local area, your website pops up as one of the first options. In other words, this is your way to attract new clients.

Building Your Online Reputation

You may want to think that your reputation speaks for itself through the quality of your work, but that is a limited view that does not embrace the way modern clients look for landscapers. You have to manage your digital reputation. Remember, clients have a lot of options when it comes to landscaping. If you have not cultivated a meaningful online brand, then you are failing to engage consumers. Your branding needs to create a lasting impression that attracts new customers and retains current clients. By managing your reputation, you can maintain your place in the market for years of ongoing success.

Strength Through Advertising

When it comes to Google’s search engine results, there are three potential areas your business could be present – Google Ads, Google Maps and Google Organics. When customers are looking for the best, they often look to see how prominent your business presence is. If you’re appearing three times on the search engine results page, that’s a sure sign you’re a business that means business.

Think of the search engine results page as real estate. The more places you can take up, the stronger your position.

So even if you’ve successfully pushed your business to the top of Google Maps and Organics through SEO, consider investing just a bit more in Google Pay Per Click advertising to capture that one extra position in Google.

Let’s not leave out Facebook advertising – Buying ads on Facebook and other social media platforms can be a great way to seamlessly reach clients. People rely heavily on social media. By putting your name and contact information on a platform that people use for business and recreation, you are maximizing your reach with your audience. They say it takes 10-15 impressions of your business before someone will take action, Facebook is probably the most cost-effective way of doing just that.

Educate Through Marketing Automation

What is marketing automation you might ask? – If growing and scaling your landscaping business is part of the plan, you’ll want to consider implementing a marketing automation strategy. Basically, instead of going door to door handing out flyers and cold calling clients, you can set up an online lead generation strategy that captures contact information from potential customers and continues to nurture them until they become paying customers.

By using this method to educate potential customers about your services, you have the opportunity to prove your value over time, allowing you to justify your premium fees.

This is a more advanced way of gaining new high-value customers, but it is highly effective and will put your business on a sure path for growth.

Get Started with Professional Support Today

If the things I have just talked about sound daunting, then do not be discouraged. Your job is landscaping. No one expects you to be skilled in online marketing as well. That is why there are services from Leadscape to help you out. Leadscape focuses on digital marketing solutions within the landscaping industry. Our innovative solutions can help your business establish and grow an online presence. With competitive pricing and versatile packages, we can create a solution that fits your budget and your goals. Contact Leadscape today to get started.

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


lead generation for landscapers

5 Ways to Position Your Landscaping Business to Attract More High-Value Clients

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Growing your landscaping business is no simple task but succeeding at doing so can land you more clients than you can handle while building the equity value of your company. The key to achieving growth is to market your landscaping business in the places where your clients go to get information. In general, landscaping clients tend to have higher levels of income and education. Digital channels are especially effective in the landscaping industry because they present high-quality information in the places where informed audiences find service providers.

1. Build a Better Website

When you market your business online, your website will function as the starting point for your future success. In order to achieve prominent visibility on search engines, you will need to have a website that meets current on-page SEO standards. From a usability standpoint, the general layout and design of your website is also crucial.

You should strive to make a website that presents the likeness of your business that is used in other marketing materials, such as flyers, logos, or brochures. When people can easily recognize your brand across several channels, they will be more likely to purchase from your company in the future.

Finally, be sure to use calls to action throughout your website. For instance, if you have a “Quote Request” page, the call to action should encourage the reader to contact you for a free quote. Just make sure that your phone number is easily visible so that readers who want to contact you can do so immediately.

2. Be Proactive With Gathering Reviews

Good online reviews are the cornerstone of success in today’s world where landscaping clients are finding providers almost exclusively through digital channels. Businesses often neglect to encourage their customers to leave reviews until they finally get a bad review. Once the bad review has been posted and the business owner discovers that it cannot be removed, they will frantically try to take action.

Unfortunately, recovering from a bad review can be very difficult when you have very few positive reviews. To protect your business against the possibility of negative reviews, be sure to ask your satisfied customers to leave a review. Most people never even think about reviewing a business, but they will often do so if they are truly satisfied with your service.

If you ask customers for reviews, be sure to request that they use either Google or Facebook. Yelp can penalize businesses that ask for reviews. Additionally, Google and Facebook even let you send a direct link to your customers when you request a review.

3. Take High-Quality Photos of Your Work

High-quality photos are easy to find in an era where every serious business owner carries a smartphone in his pocket. When you complete a job, be sure to take photos of your work that you can share with the world. Potential customers who see real samples of your work on your website will trust you more, and you may give them ideas for additional jobs that you could do to improve their backyard.

For example, if you install a drought tolerant landscape for a client, take a few high-quality pictures before and after the job so that you can demonstrate the difference that you have made. You could share your photos on social media or even use them on your website to replace stock images. As long as you are actually doing business in the field, there is simply no reason to use expensive stock images when you can capture better shots on your own.

4. Share Photos of Your Work on Social Media

When you share work samples on social media, it is important to do so in the right way. You will want to use a consistent format so that your followers know what to expect. If you make posts containing unimportant or irrelevant information, some people will end up tuning you out or unfollowing your business altogether. Instead, keep your social media profiles alive and interesting by posting daily updates on the work that you are doing.

5. Offer a How-to Guide to Attract Email Subscribers

One of the most effective ways to grow your business is to create a how-to guide that you can use to attract new clients. As long as the guide contains good information, people who read it may eventually reach out to you for assistance. Moreover, people who read the guide will respect your expertise more because they will know that you have researched your field extensively.

In addition to looking great, a how-to guide can also function as a long-term investment. To get as much value out of your book as possible, advertise it on your website as a free giveaway. In order to receive the book, clients will have to give you their email address to have a free copy sent to their inbox. Once you get the client’s email address, you can use it to send them helpful tips that will serve to remind them about your services. When your landscaping company is at the top of a client’s mind, you can be sure that you will be the first provider they call when they need help.

Bonus Tip: How to Filter Out Low-Paying Clients

To avoid clients who only want help with odd jobs or who have limited budgets, modify the quote form on your website to ask clients to state their budget. Many of the worst clients can be filtered out by simply making “$1,000 to $2,000” the most inexpensive option on your dropdown.

 

If you’d like to learn more about our lead generation and digital management services for professional landscapers, fill out the short form on this page.

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.