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Why Your Landscaping Business Isn’t Growing

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I have the privilege of working with landscaping businesses all over the country – and I get to talk to landscapers like you just about every day. 

Often, I talk to landscapers who are in the beginning stages of their business and are really struggling to grow. I share advice with them – and I figured I’d share that advice with you today, in case you’re in a similar situation.

The biggest mistake most landscapers make early on is trying to do “everything for everyone.”

They want to offer every service under the sun, and they want to serve every audience possible, both residential and commercial. 

The problem is, this strategy dilutes their marketing and makes it hard to break through to anyone

When you’re talking to everyone, it’s hard to get anyone’s attention! 

So here’s what I recommend.  

Go ahead and add all the services you want to offer on your website.

But understand that you need to focus on your online reputation and on building your portfolio initially. And, because it’s much easier to get residential clients, start there. 

Come up with a unique tagline that helps you stand out from all the other landscapers in your region. Something like “The #1 Weed Free Lawn Care Provider in [YOUR CITY.]

Use that tagline everywhere – your website, your business cards, your brochures, your “elevator pitch” when you meet new people. 

Become known for that one thing! Focus your business around it. And ask for reviews from every single client that you work with.

(Click here to learn how to get more Google Reviews for your business.)

If you do this consistently, within a year or two you’ll have built a solid reputation and you’ll have a great portfolio to show off. Not only will you be making a good living, but you’ll have the marketing presence you need to start going after commercial jobs. 

If you want help putting this strategy into action so that you can start growing your business, we’d love to chat. Contact us today to learn more! 

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


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Will An Expensive Website Bring You High-Paying Landscaping Clients?

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Earlier this month we talked about the importance of investing in your marketing – because if you “go cheap” with your marketing, you’ll attract cheap clients as well.

That raises two important questions.  

1) Do you “have to” have an expensive website in order to win high-paying clients? 

2) Is an expensive website a “guarantee” that you’ll win high-paying clients? 

The answer to both questions is no. But there are some important things you need to know. 

First, you don’t “have to” have an expensive website. I’ve seen multi-million dollar landscaping companies win huge projects with a simple, one-page website that’s not even mobile friendly. 

But it’s important to understand that those companies have already established their reputation and are living off referrals at this point. 

They don’t need a cutting-edge website to bring in business – but if you’re newer to the game, or if you don’t yet have a strong reputation, you probably do. Because you’re not able to live off your referral network yet.

More to the point, even well-established businesses are taking a huge gamble by ignoring their online presence. If you have a “big player” in your market and they don’t have an impressive website and digital presence, that offers YOU a huge opportunity to sneak up on them! 

A Fancy Website Offers No Guarantees

A fancy new website isn’t a guarantee that you’ll win high-paying clients, but it is a huge tool that will help you attract them. Once your website is up, it’s important to create marketing systems to drive potential clients to your site – such as Google or Facebook Ads. Even the people you meet face-to-face are going to be more likely to hire you – because they’ll often visit your website. So you want to make sure it’s impressive. 

Think Of Your Marketing As An Investment

I sometimes talk to landscapers who are struggling to find the money for a new website. They think that it might be better to just put in the legwork and go door-to-door looking for new clients.

Trust me, I understand. But it’s important that you think about the value of your time! 

It might be difficult to find $2,000 – $4,000 for a new website. But would you really prefer spending two hours per day knocking on doors, five days per week, for years and years to come?

You have to view your marketing as an investment. An investment in yourself, in your business, in your future. A top-quality website that positions you as a leader in your market is a critical part of your marketing strategy. It’s worth the investment! 

If you’d like to know more about the process of creating a new website for your landscaping business, please contact us today. We’d love to help! 

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


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Google Ads Versus Facebook Ads: How to Advertise Your Landscaping Business

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You know you need more clients for your landscaping business. But what’s the best way to go about getting them?

These days, it seems like there are more marketing “options” than ever – but it can be difficult to figure out which marketing companies and which advertisers will actually work for you. It’s hard to know who you can trust!

I get it – and that’s why today, I’m going to break down two popular marketing channels and give you my recommendations.

Google Ads or Facebook Ads – which one should you use?

Let’s break it down.

Google Ads for Landscapers

Google Ads are primarily listings that show up when someone is searching for something on Google. RIght now, if you open up another browser window and search for “landscapers,” you’re probably going to see paid advertisements at the top of the page. They’re easy to identify because they’re labeled ‘Ad’ on the left-hand side of the listing.

Google Ads are great because they show up when your potential customer is actively looking for help. If someone types “lawn maintenance” into Google, there’s a very high likelihood that they are actively searching for a business to hire.

So, Google Ads put your business in front of prospective customers at the best possible time – when they’re actively searching for landscaping help.

The downside is that they can be expensive. You get charged a few dollars every time your ads are clicked on, and it can add up quickly. Of course, as long as you’re generating clients from your ads, it’s well worth it. But you have to pay attention so that you don’t waste your marketing dollars – or, you can work with a partner like LeadScape that can manage it for you.

Facebook Ads for Landscapers

Facebook is the world’s most-popular social network, and many of your prospective customers are active users.

That said, when someone is actively searching for a landscaper, they’re going to a search engine – not Facebook.

That means Facebook is a great place to build your brand and show off your portfolio. It’s an opportunity to build name-recognition and relationships with past and current clients.

It’s not likely to generate leads as frequently or as quickly as Google Ads.

The Verdict

So… which should you choose?

The answer is both – if you’re serious about building your landscaping business.

Facebook Ads create powerful brand awareness and market positioning.

Google Ads generate leads.

Facebook is a long-term strategy that can pay off huge dividends as you build your brand.

Google is great for short-term client acquisition.

There’s significant value in both places. But as always, it’s important to work with a marketing partner that you can trust – because it’s easy to waste a lot of money on ad campaigns that aren’t structured properly.

If you’d like our help getting your Facebook and Google campaigns up and running, please contact us today!

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


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You Reap What You Sow: How to Attract Better-Quality Landscaping Clients

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If you plant Bermuda grass… you’re going to get Bermuda grass.

If you plant Fescue… you’re going to get Fescue. 

This isn’t rocket science, right? You reap what you sow. You get what you plant. 

But… did you know that the same patterns are true when it comes to your marketing? 

If you create marketing and advertising that is attractive to low-quality clients… you’re going to get low-quality clients.

Who Are You Targeting?

If you build a cheap website… you’re going to attract cheap clients. 

If you always spend the least-possible amount on your marketing… you’re going to attract clients who want to spend the least-possible amount on YOU. 

That’s why this month I’m focused on how to increase your perceived value and position yourself as one of the top landscapers in your market. If you’re tired of only attracting cheap clients, look yourself in the mirror and ask whether you’re behaving “cheaply” yourself – by only investing in low-cost marketing. 

In The Digital World, You Get What You Pay For

A cheap website looks like a cheap website! It might be attractive to some clients – because they’re looking for low-cost and your website makes you seem like a low-cost business. But it’s very unattractive to clients who are looking for quality and are willing to pay a bit more for it. It’s unattractive to them because it looks cheap. And if you’re not even willing to create a nice-looking website, they’re going to question whether you can create a nice-looking lawn and landscape for their home! 

If you want to be successful in this industry over the long-term… you can’t keep attracting cheap clients. You can’t keep underbidding jobs. You need a healthy profit margin so that you can afford to hire a quality team, invest in new equipment, and still make a nice living for yourself and your family. 

To attract better clients – who are willing to pay you higher prices – you have to invest in yourself. 

You have to create a quality website. You need to advertise. You need to create a social media presence. You need to get reviews from happy clients. 

You reap what you sow… so start “planting” better marketing today and you’ll begin to attract better clients tomorrow. 

We can help you do this – contact us today if you’d like to learn more!  

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.


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How A Strong Digital Presence Will Set You Apart From Other Landscapers

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No Experience, No Problem?

Most landscapers have a lot of competition that they’re up against – you don’t need me to tell you that!

These days, it seems like anyone can buy some equipment and call themselves a “landscaper” – even if they don’t have any experience!

That’s why it’s so important that you separate yourself from the competition – you have to stand out from the crowd and give your clients a good reason to choose you instead of the competition. 

In the marketing world, we call this “positioning” and it’s an important part of building your brand. But in plain English, I’m just talking about finding a way to stand out from your competition and building a reputation that positions you above the other options in your town or city. 

Let me give you an example.

Let’s say a new, upper-income family moves into your city. They just bought a new house and they need landscaping and maintenance help. They’re not looking for the cheapest landscaper, they’re looking for one of the best in town. Someone they can really trust – and they’re willing to pay a bit more to work with that company. 

But they don’t know anyone in town yet. 

So they visit Google and search for landscapers. 

Imagine that your ad shows up on Google… along with 3-4 of your competitors. But your ad is different – because instead of just a simple link to a boring website, you’ve got a handful of 5-star reviews, you’re listed on the Map results as well, and your website is loaded with photos, video, and testimonials from happy clients. 

Who do you think the new family is going to hire?

They’re going to choose you, 100% of the time, because you’ve built a strong digital presence which separates you from the competition and positions you “a step above” the other options.

The Power of Positioning

You make your business more attractive to potential customers, and in turn, you attract the customers who are looking to work with the best. 

Your digital presence is an important part of this strategy – because these days when someone is looking for a landscaper, they’re going to Google. So it’s important that your search listings, your map results, and your website all position you as the “market leader” in your town. 

We can help you make this happen – please contact us today if you’d like to learn more!

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About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.