Over the years, I’ve found that landscaping companies face an issue with setting fees for their services. You want to make as much money as possible, but it’s hard to set prices that allow you to do this. Why? It all comes down to competition.

There are tons of small businesses or individuals that offer outrageously low fees. This makes it hard for you to increase yours as you’ll likely be undercut by everyone else.

Having said that, it’s not impossible. I believe the secret to boosting your fees is increasing your perceived value. How? Let me explain…

What is your perceived value?

Basically, this is how prospects see your business. Whenever you get a prospect looking at your quotes, they match the quoted price to your company. They look at what you offer and wonder if it’s a good value for their money or not. By increasing your perceived value, you allow prospects to believe your services are worth your fees.

With this, you can gain valued customers and increase your prices. People are willing to pay a bit more if they have confidence that you’ll provide a better service than most. 

So, how do you increase your perceived value? As an expert in digital marketing for landscapers, I know that your website is the key. This is where everyone gets information on your business. This gives you the opportunity to increase your perceived value.

Here are a few key things to consider in improving your company’s perceived value: 

Explain Your Landscaping Services

The biggest mistake you can make is not explaining your service. If someone comes to me for marketing advice, I explain what I’ll do for them, how my process works, then provide them a customized quote. I don’t just say “Okay, just give me x amount.” Why? Because my clients would have no idea what they’re paying for.

The same applies to your landscaping business; explain what you do for your customers and how you do it. List your services on your website, along with all the benefits you provide. Be sure to focus on any unique aspects of your landscaping service that sets you apart from the rest. For example, perhaps you have a specific lawnmower that offers more accurate cuts and less risk of damaging the grass.

Describing your service instantly adds value as people now know what they’re paying for. Instead of your fees seeming too costly, they could now seem an excellent value for their money!

Display Examples of Previous Landscape Projects

Images/videos are a fundamental element of landscaping web design. With a business like this, you need to provide visual examples of your work. It’s the easiest way to show off your service and increase your perceived value to any potential clients.

As an example, a before/after picture of a lawn that you cut will show the difference you made. If you’re feeling really creative, then film a video of you performing a particular service. It shows your process, so leads are aware of what they’re paying for.

(watch the very first video I created to help inspire Landscapers to market their services with video) Don’t laugh.

Imagine a rival company offers the same service as you, but you’ve given a visual example. A lead is more likely to choose your service, even if your fee is higher. Why? Because they have more confidence in your company. They can see what you’re capable of, adding value to your business.

Focus on Specific Landscaping Customers

As a landscaping company, you’ll have so many different customers. You might have commercial clients with vast areas and residential ones with tiny back gardens. Therefore, the services you provide may differ – as will the way you provide them.

What I’m trying to say is that different clients will deem certain things as valuable. So, make sure that you keep this in mind when describing specific services. Commercial clients may be more concerned with speed than residential ones. When you run a business, you need jobs to be done quickly and efficiently. So, ensure that’s the focus of your commercial services when you explain the process.

Essentially, you want to make all of your customers feel like they’re getting incredible value for their money. You’ll have to conduct market research to ensure you hit all your customer’s main pain points. Figure out the pain points of each service, then focus on showing how you solve them.

Improve Your Search Ranking

One final thing to touch on is your search ranking. I deal with this a lot when carrying out digital marketing for landscapers. I’m not going to get too technical, but you need a good search engine presence. The higher up you are, the more valuable your business is perceived. Why? Because we associate the top ranking spots with the top companies. 

So, if your website is one of the top results, then you’re instantly viewed positively. From this alone, people might be willing to pay higher fees as they trust you more. You’re perceived as an authoritative source in the industry, which boosts your value.

Of course, improving your search ranking can get very technical indeed. Don’t worry, that’s why I’m here. Leave all of this to me, and we can work together to improve your website and boost the perception of your company.

Focus on Increasing Value to Increase Your Fees!

So, the moral of the story is that you need to increase your value to increase your landscaping fees. Essentially, you have to provide people with reasons to pay the extra price for your services. Show them what they’ll get out of it! Explain how your process works, so they see what separates you from the rest. Display examples of your work, so they have visual evidence of your talents.

Consumers do like to pay as little as possible for landscaping. However, they will be willing to pay a bit extra if they know they’re getting the best value for their money. Increasing your prices for the sake of it just won’t help you earn more profits – it’s all about value. 

If you really want to supercharge your landscaping business and generate more leads, then I can help. My agency offers digital marketing services for landscapers, along with bespoke landscaping website design. Get in touch with me today, and we can discuss how I can help your business!

About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.

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