I have the privilege of working with landscaping businesses all over the country – and I get to talk to landscapers like you just about every day. 

Often, I talk to landscapers who are in the beginning stages of their business and are really struggling to grow. I share advice with them – and I figured I’d share that advice with you today, in case you’re in a similar situation.

The biggest mistake most landscapers make early on is trying to do “everything for everyone.”

They want to offer every service under the sun, and they want to serve every audience possible, both residential and commercial. 

The problem is, this strategy dilutes their marketing and makes it hard to break through to anyone

When you’re talking to everyone, it’s hard to get anyone’s attention! 

So here’s what I recommend.  

Go ahead and add all the services you want to offer on your website.

But understand that you need to focus on your online reputation and on building your portfolio initially. And, because it’s much easier to get residential clients, start there. 

Come up with a unique tagline that helps you stand out from all the other landscapers in your region. Something like “The #1 Weed Free Lawn Care Provider in [YOUR CITY.]

Use that tagline everywhere – your website, your business cards, your brochures, your “elevator pitch” when you meet new people. 

Become known for that one thing! Focus your business around it. And ask for reviews from every single client that you work with.

(Click here to learn how to get more Google Reviews for your business.)

If you do this consistently, within a year or two you’ll have built a solid reputation and you’ll have a great portfolio to show off. Not only will you be making a good living, but you’ll have the marketing presence you need to start going after commercial jobs. 

If you want help putting this strategy into action so that you can start growing your business, we’d love to chat. Contact us today to learn more! 

About the author;

Phil Fisk

Phil Fisk has written over 1,000 digital marketing articles and blogs since 2007 and has helped more than 500 small businesses grow their business online. He works exclusively with small businesses who are serious and excited about investing in the growth of their business.

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